BRAND LICENSING GO-TO-MARKET MODELS

Brand Licensing provides a distinct advantage as a go-to-market option because it reduces risk for the product manufacturer.

The right brand licensing program can replace a private label brand, launching existing OEM products to new distribution channels, create a step-up or “shelter” line, or launch a totally new product line or category.

WHAT TO LOOK FOR IN A BRAND LICENSING PROGRAM

Learn how to evaluate and select the best brand licensing partner.

The total concept must be easy to implement and navigate from applying the brand to carrying out a total program that speeds brand introduction tasks that would otherwise create time and cost burdens.

THE NUMBERS

This infographic details why you should consider brand licensing for your CE product launch success.

INTERESTED IN HOW IT WORKS?

In this white paper you will learn:

  • - Why a growing number of companies are considering brand licensing.
  • - Why brand licensing speeds your time to market.
  • - About the licensing Go-To-Market models.
  • - What to look for in a brand licensing program.
  • Blaupunkt Brand Licensing News

    Blaupunkt Licensing Celebrates Its First Appearance at the Hong Kong Electronics Fair

    The Blaupunkt Brand Licensing Program recently completed its first appearance at the Spring Edition of the Hong Kong Electronics Fair with great success. In addition to displaying the broad range of Blaupunkt-branded products currently available, GIP Development, the manager of the Blaupunkt brand, also announced a new branded product lines and a new licensee for the Blaupunkt Brand Licensing and Management program.

    BLAUPUNKT AT HONG KONG FAIR

  • Blaupunkt Participates at Hong Kong Electronic Fair April 13th – 16th.
  • Hong Kong Convention Center Hall of Fame – booth 1E C08
  • PR: BLAUPUNKT BACK IN THE USA

  • BLAUPUNKT announced the addition of one more best-in-class partner to its brand licensing program WORLDWIDE ACCESSORIES.
  • WORLDWIDE ACCESSORIES introduced a strong new product lineup of Blaupunkt-branded audio products and accessories at CES 2018
  • WHITE PAPER DOWNLOAD FOR FREE

    Please fill up the form below to download our white paper.

    By registering, You are agreeing that you may receive email messages from us about the Blaupunkt licensing program. Our privacy policy does apply here.