Brand Licensing provides a distinct advantage as a go-to-market option because it reduces risk for the product manufacturer.
The right brand licensing program can replace a private label brand, launching existing OEM products to new distribution channels, create a step-up or “shelter” line, or launch a totally new product line or category.
Learn how to evaluate and select the best brand licensing partner.
The total concept must be easy to implement and navigate from applying the brand to carrying out a total program that speeds brand introduction tasks that would otherwise create time and cost burdens.
In this white paper you will learn:
The Blaupunkt Brand Licensing Program recently completed its first appearance at the Spring Edition of the Hong Kong Electronics Fair with great success. In addition to displaying the broad range of Blaupunkt-branded products currently available, GIP Development, the manager of the Blaupunkt brand, also announced a new branded product lines and a new licensee for the Blaupunkt Brand Licensing and Management program.
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