Especially in tumultuous times a well-maintained brand can add value to product portfolios by offering your customers the sense of security that comes along with a well-known brand while also bringing experience and industry connections to your business. Right now consumers are spending more time and money at home, meanwhile, home gaming is gaining even more popularity. One BLAUPUNKT licensee saw this as an opportunity to gain market share by expanding their already blossoming BLAUPUNKT brand footprint.
Thanks to the success of their current BLAUPUNKT branded categories, a BLAUPUNKT licensee in France has extended their licensing agreement to include new categories. The starting portfolio of keypads, headsets and mice for the highly anticipated launch of gaming accessories is now available in France.
Discover the portfolio here
