Case Studies

Case Study: E-Bike Engines and Components – Central Europe

Learn more about one licensee’s experience after they chose to use BLAUPUNKT instead of a white label brand. This case study explores this brand partner’s use of the BLAUPUNKT brand in E-Mobility, a product category the brand had never been present in before, and the great success that followed.

Case Study: TV and Audio – Australia and New Zealand

In this case study, find out why one BLAUPUNKT licensee believed replacing a former partner was actually a benefit and how they optimized their performance on this opportunity.

Case Study: Kitchen Appliances – Worldwide

Have you ever wondered if there was a benefit in using the BLAUPUNKT brand for a product category where the brand has never been present in the past? HK appliances, a subsidiary of Haecker, saw the benefit of being first and the value of the BLAUPUNKT brand. After the first year, HK appliances had over […]

Case Study: Audio and SDA – Western Europe

One Western European based BLAUPUNKT licensee believed that the French market was prepared to receive the BLAUPUNKT brand in spite of the fact that the brand had never previously been popular there. This move ultimately proved successful when BLAUPUNKT electronics products proved to be over 60% of their companies turnover numbers. The power of a […]

Case Study: Personal And Home Audio – India

Check out a real-life example of how brand licensing works to increase your profits quickly. This case study features an interview with a licensee who discusses how BLAUPUNKT brand licensing did exactly this in less than a year. The results speak volumes about the success an expertly maintained brand licensing program can bring to your […]

Good to Know

The BLAUPUNKT Brand Deck

Are you curious as to what is at the very core of the BLAUPUNKT Brand? This is your glimpse of the very essence of the BLAUPUNKT brand licensing program. Interesting in learning more? Contact a BLAUPUNKT Brand Licensing Professionals today!

Brand Licensing in Action

Have you every wondered what brand licensing could look like for your organization? Check out how simple the process can be when working with a well-maintained brand licensing program.  

Brand Licensing Go-To-Market Models

Brand Licensing provides a distinct advantage as a go-to-market option because it reduces risk for the product manufacturer. The right brand licensing program can replace a private label brand, launching existing OEM products to new distribution channels, create a step-up or “shelter” line, or launch a totally new product line or category.

What To Look For In An Brand Licensing Program

Learn how to evaluate and select the best brand licensing partner. The total concept must be easy to implement and navigate from applying the brand to carrying out a total program that speeds brand introduction tasks that would otherwise create time and cost burdens.

The Numbers

This infographic details why you should consider brand licensing for your CE product launch success.

Interested In How It Works?

  In this white paper you will learn: – Why a growing number of companies are considering brand licensing. – Why brand licensing speeds your time to market. – About the licensing Go-To-Market models. – What to look for in a brand licensing program.   GET IT FOR FREE



Not all brands are created equal. Brand licensing offers the opportunity for a company to speed up their process, make more money, and gain consumer confidence based on the prestige of brand Name. The BLAUPUNKT brand has over 90 years of history steeped in excellence.Interested in learning more about the BLAUPUNKT brand history or how […]

Why Choose Brand Licensing?

Whether you are interested in breaking into a new market or interested in learning how to earn more money; brand licensing could be your solution. If you have asked yourself these same questions you owe it to yourself to reach out to a Brand Licensing Expert today. Contact us now!  

Brand Licensing Explained

The Blaupunkt licensing concept is easy to implement and navigate from applying the brand to carrying out the total program that speeds brand introduction tasks that would otherwise create time and cost burdens.

What is Brand Licensing?

When launching new products or entering new markets having the strength of a trademark can be immeasurably powerful. Brand licensing allows your company to control the entire process while receiving the support and and years of expertise that the BLAUPUNKT Global Brand community comes with.

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