Learn more about one licensee’s experience after they chose to use BLAUPUNKT instead of a white label brand. This case study explores this brand partner’s use of the BLAUPUNKT brand in E-Mobility, a product category the brand had never been present in before, and the great success that followed.
In this case study, find out why one BLAUPUNKT licensee believed replacing a former partner was actually a benefit and how they optimized their performance on this opportunity.
Have you ever wondered if there was a benefit in using the BLAUPUNKT brand for a product category where the brand has never been present in the past? HK appliances, a subsidiary of Haecker, saw the benefit of being first and the value of the BLAUPUNKT brand. After the first year, HK appliances had over […]
One Western European based BLAUPUNKT licensee believed that the French market was prepared to receive the BLAUPUNKT brand in spite of the fact that the brand had never previously been popular there. This move ultimately proved successful when BLAUPUNKT electronics products proved to be over 60% of their companies turnover numbers. The power of a […]
Check out a real-life example of how brand licensing works to increase your profits quickly. This case study features an interview with a licensee who discusses how BLAUPUNKT brand licensing did exactly this in less than a year. The results speak volumes about the success an expertly maintained brand licensing program can bring to your […]
Brand Licensing provides a distinct advantage as a go-to-market option because it reduces risk for the product manufacturer. The right brand licensing program can replace a private label brand, launching existing OEM products to new distribution channels, create a step-up or “shelter” line, or launch a totally new product line or category.
Learn how to evaluate and select the best brand licensing partner. The total concept must be easy to implement and navigate from applying the brand to carrying out a total program that speeds brand introduction tasks that would otherwise create time and cost burdens.
In this white paper you will learn: – Why a growing number of companies are considering brand licensing. – Why brand licensing speeds your time to market. – About the licensing Go-To-Market models. – What to look for in a brand licensing program. GET IT FOR FREE
Not all brands are created equal. Brand licensing offers the opportunity for a company to speed up their process, make more money, and gain consumer confidence based on the prestige of brand Name. The BLAUPUNKT brand has over 90 years of history steeped in excellence.Interested in learning more about the BLAUPUNKT brand history or how […]
Whether you are interested in breaking into a new market or interested in learning how to earn more money; brand licensing could be your solution. If you have asked yourself these same questions you owe it to yourself to reach out to a Brand Licensing Expert today. Contact us now!
When launching new products or entering new markets having the strength of a trademark can be immeasurably powerful. Brand licensing allows your company to control the entire process while receiving the support and and years of expertise that the BLAUPUNKT Global Brand community comes with.
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