Brand Licensing provides a distinct advantage as a go-to-market option because it reduces risk for the product manufacturer.
The right brand licensing program can replace a private label brand, launching existing OEM products to new distribution channels, create a step-up or “shelter” line, or launch a totally new product line or category.
Learn how to evaluate and select the best brand licensing partner.
The total concept must be easy to implement and navigate from applying the brand to carrying out a total program that speeds brand introduction tasks that would otherwise create time and cost burdens.
In this white paper you will learn:
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