Brand Licensing Case Study

BLAUPUNKT Audio and SDA Western Europe

One Western European based BLAUPUNKT licensee believed that the French market was prepared to receive the BLAUPUNKT brand in spite of the fact that the brand had never previously been popular there. This move ultimately proved successful when BLAUPUNKT electronics products proved to be over 60% of their companies turnover numbers. The power of a well-maintained brand and knowledgeable brand licensing experts is discussed in this interview with the CEO Market Maker SAS.