Brand Licensing Case Study

BLAUPUNKT Kitchen Appliances – Worldwide

Have you ever wondered if there was a benefit in using the BLAUPUNKT brand for a product category where the brand has never been present in the past? HK appliances, a subsidiary of Haecker, saw the benefit of being first and the value of the BLAUPUNKT brand. After the first year, HK appliances had over a 35% increase in sales and continues to sell over 100,000 BLAUPUNKT branded appliances every year. Learn more about this success and what value the BLAUPUNKT brand brings to the table in this exclusive interview with Olaf